Frameworks create a festive spot featuring Paddington for M&S

It’s only early November but for advertisers it’s never to early to start feeling festive. M&S has released their Christmas advert featuring Paddington Bear to tie in with the new film due for release this week.  It was created by Framestore using “a lot of Houdini for all the VFX as you can imagine” according to Creative Director Jordi Bares.

 Watch it on YouTube.